The land of unspoken truths
I’ve never really spoken honestly about building and directing Cubicle Ninjas before. From what I’ve seen online, most businesses (especially design agencies) owners don’t either.
Sure, companies post the usual marketing fluff, aspirational parables, or case study blogspam, but the actual meat is left sitting on the table. The “how” is never addressed. Never before in the history of mankind has so much been said to say so little.
When talented leaders do share their heart-felt worldview they are seen as “wildcards”. Mark Cuban, Richard Branson, Tony Hsieh, or Jason Fried all defy this rule of silence. Because of their topics of conversation, they get adjectives like wacky, maverick, radical, or nonconformist thrown their way. But shouldn’t that be the point of every business?
The business balance beam
The reason is that discussing the gory details of wins/failures has practically zero business benefit for a typical organization. Let’s take a look at the positives:
Now, let’s breakdown the disadvantages:
The rise of the un-person
This is why being honest never really happens. And so a million boring, soulless, painful blogs exist, making customers think running a business is as mind-numbing as trying to stomach their text dumps.
My mission for this blog is to tell the painful, awful, wonderful truth of running a business in all of its un-glossy gore. It is not pretty, but being truthful means more to me today than a perfect plastic reality.