Picasso's Tab:
Charge What You're Worth
When Drawn and 37Signals quote an article, you know it has more than a bit of God's honest truth. Read the full "How to Charge" article from 1099 HERE. It is a really powerful and yet condensed piece of advice.

Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him."It's you -- Picasso, the great artist! Oh, you must sketch my portrait! I insist."So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art."It's perfect!" she gushed. "You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?""Five thousand dollars," the artist replied."B-b-but, what?" the woman sputtered. "How could you want so much money for this picture? It only took you a second to draw it!"To which Picasso responded, "Madame, it took me my entire life."



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