Viva la Geek Revolution
November 24, 2006 |Water Media
So a dynamic shift is clearly happening in the "big three" media markets this holiday season. For the first time ever, television, music, and movies are all available online for free view or purchase. And you can sit and watch the in-store DVD prices drop to record-low levels just to secure a few sales.
Whether you love iTunes or hate it, you have to give Apple credit for building a place that finally makes purchasing online fun. And now with Google delivering YouTube goodness, and Microsoft shilling all forms of content over Xbox Live, the world of digital on-demand content looks bright. The geeks have changed the way we are entertained.
But enough rambling, the point here is that I think this is a great thing for all other forms of entertainment.
The cool part of this to me is that it shows these industry's grip is loosening...and fast. A few tech companies can come to the all-powerful entertainment industry, make them change the way they make their cash.
The barrier of exclusivity that movies and TV held over other markets has fallen. They are trapped down below with other "common" forms of art. While many will still hang on, they will enjoy these stories on their own time. Their own choice of environment. That sort of power levels the playing field. It pulls movies out of their cult-like cinemas, and TV shows from their time-stamped windows of opportunity. The media is free to roam, and so are the folks who can choose how to consume it.
Don't believe me that their grip is weaker? Name the last show or movie that blew you away. Unless you are a middle-aged woman, whom TV loves to cater to maybe due to the fact they stray from new technology, I'd say that you would have a hard time with this question.
So enjoy comics and cartoons...Goliath is falling a bit more each day. There is still a chance for you yet.
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